"Your purchase of Shanthimalai Nag Champa directly benefits village women trained through the Shantimalai Trust in the art of creating incense sticks. A public charitable organization, Shantimalai Trust serves the inhabitants of a culturally rich but impoverished region of Tamil Nadu, South India. Projects fosters by the Trust offer training and employment for widows, abandoned mothers and handicapped or unmarried women who previously could hope to find work only as heavy field construction laborers.
A substantial portion of revenue from sales of Shanthimalai incense is donated to the Trust, which builds community centers offering health care, vocational training, and extensive women's programs. Other activities include as comprehensive educational  program for local children, a model farm, a medicinal plants conservation part, and community conservation part, and community development project in over 35 villages."